Practical notes: AI Agents Don’t Follow Funnels

The following notes reconstruct a practical path around “AI Agents Don’t Follow Funnels”. Emphasis stays on contracts, checks, and drop-in code placeholders rather than motivational framing. When working through the Overview stage, write down the contract first: required inputs, success signal, and what happens on partial failure. That checklist keeps later code changes honest. Keep configuration outside application code. Environment files, secret stores, and feature flags belong in one place operators can audit without reading the whole graph.

AI search is the least interesting part

The AI search is the stage works best when treated as a measurable surface. Capture one golden transcript, one failure case, and the rollback note before expanding scope. Document the happy path and the recovery path together. Retries, human gates, and dead-letter handling are part of the product, not later polish. Keep graph state flat and typed. Nested blobs hide which node wrote which field and break resume after interrupts.

The buyer now has software

The The buyer now has stage works best when treated as a measurable surface. Capture one golden transcript, one failure case, and the rollback note before expanding scope. Prefer small, testable units over sprawling scripts. When a step fails, the failure should point at a single responsibility rather than a tangled pipeline. Keep graph state flat and typed. Nested blobs hide which node wrote which field and break resume after interrupts.

Personalization is moving to the other side

The Personalization is moving to stage works best when treated as a measurable surface. Capture one golden transcript, one failure case, and the rollback note before expanding scope. Treat this stage as a contract between inputs and validated outputs. Name the artifacts, define success checks, and refuse silent partial completion. Keep graph state flat and typed. Nested blobs hide which node wrote which field and break resume after interrupts. The Personalization is moving to stage works best when treated as a measurable surface. Capture one golden transcript, one failure case, and the rollback note before expanding scope. Keep configuration outside application code. Environment files, secret stores, and feature flags belong in one place operators can audit without reading the whole graph.

Agents don’t follow funnels

For the Agents don t follow stage, define the inputs, the owner of the step, and the exit criteria before changing code. Operators should be able to re-run the step from a known checkpoint without guessing hidden state. Document the happy path and the recovery path together. Retries, human gates, and dead-letter handling are part of the product, not later polish. Put human approval on edges that spend money or change production data. Compile-time wiring does not equal business completeness.

From funnel to Machine-readable Evidence Graph

For the From funnel to Machine-readable stage, define the inputs, the owner of the step, and the exit criteria before changing code. Operators should be able to re-run the step from a known checkpoint without guessing hidden state. Prefer small, testable units over sprawling scripts. When a step fails, the failure should point at a single responsibility rather than a tangled pipeline. Put human approval on edges that spend money or change production data. Compile-time wiring does not equal business completeness.

CRM: the record may become more valuable than the persuasion layer

For the CRM the record may stage, define the inputs, the owner of the step, and the exit criteria before changing code. Operators should be able to re-run the step from a known checkpoint without guessing hidden state. Treat this stage as a contract between inputs and validated outputs. Name the artifacts, define success checks, and refuse silent partial completion. Put human approval on edges that spend money or change production data. Compile-time wiring does not equal business completeness. For the CRM the record may stage, define the inputs, the owner of the step, and the exit criteria before changing code. Operators should be able to re-run the step from a known checkpoint without guessing hidden state. Keep configuration outside application code. Environment files, secret stores, and feature flags belong in one place operators can audit without reading the whole graph.

Promotion: from manufactured attention to explicit intent

When working through the Promotion from manufactured attention stage, write down the contract first: required inputs, success signal, and what happens on partial failure. That checklist keeps later code changes honest. Document the happy path and the recovery path together. Retries, human gates, and dead-letter handling are part of the product, not later polish. Checkpoint after expensive steps. Resume should not re-bill the same LLM call when an operator retries a later node.

Brand: accumulated evidence before the query happens

When working through the Brand accumulated evidence before stage, write down the contract first: required inputs, success signal, and what happens on partial failure. That checklist keeps later code changes honest. Prefer small, testable units over sprawling scripts. When a step fails, the failure should point at a single responsibility rather than a tangled pipeline. Checkpoint after expensive steps. Resume should not re-bill the same LLM call when an operator retries a later node.

Do not optimize for the AI. Give it something worth finding.

When working through the Do not optimize for stage, write down the contract first: required inputs, success signal, and what happens on partial failure. That checklist keeps later code changes honest. Treat this stage as a contract between inputs and validated outputs. Name the artifacts, define success checks, and refuse silent partial completion. Checkpoint after expensive steps. Resume should not re-bill the same LLM call when an operator retries a later node. When working through the Do not optimize for stage, write down the contract first: required inputs, success signal, and what happens on partial failure. That checklist keeps later code changes honest. Keep configuration outside application code. Environment files, secret stores, and feature flags belong in one place operators can audit without reading the whole graph.

Operational checklist

For the Operational checklist stage, define the inputs, the owner of the step, and the exit criteria before changing code. Operators should be able to re-run the step from a known checkpoint without guessing hidden state.

Record timings and token or query cost next to functional results. Cost visibility early prevents surprise bills when the path moves from demo to shared environments.

Put human approval on edges that spend money or change production data. Compile-time wiring does not equal business completeness.

Write a short runbook: how to rotate keys, how to drain the queue, how to roll back the last ingest.

Keep configuration outside application code. Environment files, secret stores, and feature flags belong in one place operators can audit without reading the whole graph.

Put human approval on edges that spend money or change production data. Compile-time wiring does not equal business completeness.

Before promoting the stack, freeze versions, capture a golden transcript for the critical path, and confirm rollback steps. Shared environments need rate limits, tenancy checks, and a clear owner for secret rotation. Prefer boring reliability over clever one-off demos.

Batch note for 2a6d32b0534d: keep provider keys out of the repo, set a per-session token ceiling, and store transcripts next to the eval fixtures so later model swaps stay comparable.

For the hardening note 0 stage, define the inputs, the owner of the step, and the exit criteria before changing code. Operators should be able to re-run the step from a known checkpoint without guessing hidden state. Treat this stage as a contract between inputs and validated outputs. Name the artifacts, define success checks, and refuse silent partial completion.

Hardening detail 0/804: measure wall time, error class, and token spend for this note, then decide whether to keep the change based on a fixed question set rather than anecdote.

When working through the hardening note 1 stage, write down the contract first: required inputs, success signal, and what happens on partial failure. That checklist keeps later code changes honest. Keep configuration outside application code. Environment files, secret stores, and feature flags belong in one place operators can audit without reading the whole graph.

Hardening detail 1/804: measure wall time, error class, and token spend for this note, then decide whether to keep the change based on a fixed question set rather than anecdote.

The hardening note 2 stage works best when treated as a measurable surface. Capture one golden transcript, one failure case, and the rollback note before expanding scope. Prefer small, testable units over sprawling scripts. When a step fails, the failure should point at a single responsibility rather than a tangled pipeline.

Hardening detail 2/804: measure wall time, error class, and token spend for this note, then decide whether to keep the change based on a fixed question set rather than anecdote.

For the hardening note 3 stage, define the inputs, the owner of the step, and the exit criteria before changing code. Operators should be able to re-run the step from a known checkpoint without guessing hidden state. Record timings and token or query cost next to functional results. Cost visibility early prevents surprise bills when the path moves from demo to shared environments.

Hardening detail 3/804: measure wall time, error class, and token spend for this note, then decide whether to keep the change based on a fixed question set rather than anecdote.

When working through the hardening note 4 stage, write down the contract first: required inputs, success signal, and what happens on partial failure. That checklist keeps later code changes honest. Document the happy path and the recovery path together. Retries, human gates, and dead-letter handling are part of the product, not later polish.

Hardening detail 4/804: measure wall time, error class, and token spend for this note, then decide whether to keep the change based on a fixed question set rather than anecdote.

The hardening note 5 stage works best when treated as a measurable surface. Capture one golden transcript, one failure case, and the rollback note before expanding scope. Treat this stage as a contract between inputs and validated outputs. Name the artifacts, define success checks, and refuse silent partial completion.

Hardening detail 5/804: measure wall time, error class, and token spend for this note, then decide whether to keep the change based on a fixed question set rather than anecdote.

For the hardening note 6 stage, define the inputs, the owner of the step, and the exit criteria before changing code. Operators should be able to re-run the step from a known checkpoint without guessing hidden state. Keep configuration outside application code. Environment files, secret stores, and feature flags belong in one place operators can audit without reading the whole graph.

Hardening detail 6/804: measure wall time, error class, and token spend for this note, then decide whether to keep the change based on a fixed question set rather than anecdote.

When working through the hardening note 7 stage, write down the contract first: required inputs, success signal, and what happens on partial failure. That checklist keeps later code changes honest. Prefer small, testable units over sprawling scripts. When a step fails, the failure should point at a single responsibility rather than a tangled pipeline.

Hardening detail 7/804: measure wall time, error class, and token spend for this note, then decide whether to keep the change based on a fixed question set rather than anecdote.

The hardening note 8 stage works best when treated as a measurable surface. Capture one golden transcript, one failure case, and the rollback note before expanding scope. Record timings and token or query cost next to functional results. Cost visibility early prevents surprise bills when the path moves from demo to shared environments.

Hardening detail 8/804: measure wall time, error class, and token spend for this note, then decide whether to keep the change based on a fixed question set rather than anecdote.

For the hardening note 9 stage, define the inputs, the owner of the step, and the exit criteria before changing code. Operators should be able to re-run the step from a known checkpoint without guessing hidden state. Document the happy path and the recovery path together. Retries, human gates, and dead-letter handling are part of the product, not later polish.

Hardening detail 9/804: measure wall time, error class, and token spend for this note, then decide whether to keep the change based on a fixed question set rather than anecdote.